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Your list is the only audience no algorithm stands between you and. Work out what a subscriber is genuinely worth per year, what one send earns, and which of the four levers — list size, open rate, click rate or order value — is actually holding you back.
Your list
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Under 0.5% is healthy.
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How it performs
Take these from your last few campaigns, not your best one. Music lists typically run 30–45% open, 2–5% click.
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Of everyone who received it, not of openers.
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$
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The rest are stories, updates, relationship-building. Those matter too.
yrs
The list is the asset — the one platform-proof thing you own. What you send it and what you ask for is what turns it into income. Bring your figures and let's go through them.First call free
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