TrueFans FAN
Not how big your audience is — how valuable your relationship with one person can be. Work out what a single true fan is worth per year and over their lifetime, then see what that makes each follower, listener and subscriber worth to you. All fields optional.
Audience size
People already paying you. Counted as fans automatically.
Instagram + TikTok + YouTube + everything else, added up.
%
Share of people who follow you in more than one place. Stops double-counting.
What one true fan spends per year
A true fan is someone who buys what you make without needing to be convinced. Estimate what one of yours spends across a year.
$
$
$
$
What their streaming actually pays you in a year. It's small. That's the point.
$
Fans who subscribe land at $10–15 a month — about $150 a year.
$
$
Most fans give about $20 a show when asked. Two shows a year is $40.
Conversion — how much of your audience is actually a fan
Be pessimistic here. Almost everyone overestimates this, and the whole model hangs off it.
%
Typical 0.5–3%
%
Typical 0.5–3%
%
Typical 10–25%
%
Typical 20–40%
Fan lifetime & goal
yrs
How long someone stays a fan. Career artists routinely see 10+.
$
We'll tell you how many true fans that takes.
A thousand true fans will sustain a career that a million passive followers never will. Designing something they can actually buy is the next step. Bring your figures and let's go through them.First call free
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