TrueFans MEMBERS
Recurring income is the only kind that arrives whether or not you released anything this month. Model it properly across three tiers — and see the thing most membership pitches leave out, which is that churn quietly eats your growth from month four onwards.
Your audience
People you can actually contact — list, socials, not passive streams.
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1–3% is realistic. 5%+ is exceptional.
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Members who cancel each month. 5–10% is normal.
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Leave blank to start from zero.
Your tiers
Three tiers converts better than one — most people pick the middle. Fans who subscribe typically land at $10–15 a month, so price the middle tier there. The shares should total 100%.
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$
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Costs
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Hosted membership platforms typically take 8–12%.
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Postage on perks, editing, anything you owe members monthly.
Memberships live or die on whether you can sustain what you promised. That is a scheduling problem long before it is a marketing one. Bring your figures and let's go through them.First call free
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